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July 20, 2009

Introducing HS2COLLEGE

Thanks for brainstorming ideas with me for naming my hopeful business! Last week I kinda had an epiphany, and I believe the correct name just came to me. With that I'm introducing...

HS2COLLEGE

I don't remember exactly how it came to me, but I was at work and thought of it and got really excited. I've now set up several account using the name and loved every time I saw the generic "Thanks for signing up, HS2COLLEGE" phrase. After all the brainstorming and ideas that I liked, this is the first that really screamed at me and stuck. The full name reads High School to College, which, yes, is long, but I think the short phrase would be used most of the time.

Reasons I like this name:
1. It uses both "high school" and "college"
2. The name clearly portrays what it represents
3. It has a double meaning—both of which are applicable.
a. It's aimed for students transitioning from high school to college
b. It covers high school topics and college topics and everything in between

So this weekend one of my goals was to start coming up with logo ideas. I'm including some of the things I came up with—yes, even the really crappy ones so you can see the process of how I got to something I like. Changes are still likely ahead, so please provide any feedback or comments!




These are my least favorite of the bunch that I came up with. I liked the idea of incorporating a large "2" that stands out and is kind of the focal point.




This is where I started finding something I liked. I loved the capital letters and the fun, bright green. However, I know that sometimes I'd just want to use a loge with just text reading "HS2COLLEGE" and would want the text to be consistent. So I played around with those options...



At the time I really liked the lowercase letters on the top. (Writing this now, I'm having different thoughts.) But I never liked using small casing in the other logos. (See the first garnet boxes.) I also had to think about how the logo would work in with the rest of the design for a Web site, print materials and the such. I like the idea of using an earthy tan color as the base (exact color is yet to be determined) to offer a somewhat professional feel and using bright, youthful colors to make it pop and attract its intended audience.


This tan color does not look the same here on the Web as it does on my design screen...


I've saved my favorites for last, so here they are: I worked out the text logo by simply making the 2 larger (which is what I seemed to like from the lowercase text). Then there's the square, green logo. Let me know what you think!




4 comments:

Christianne said...

The first one...hands down the best

Paul Epperson said...

I like both of your favorites. The first one is more simple and probably the one you would use for most documents, pages, etc. The second one could be used when you have a little more space to fill up. They're similar enough that I think you could find a way to use both.

David Garcia said...

Those are some great designs. Way to go!

Have you considered using the green "2" in the first favorite? I like the collegiate feel it gives, and it might provide a nice contrast. Don't know; just brainstorming.

Good luck!

Anonymous said...

I like the first logo, too, but I'd like to see more color (I like the blue/white). And don't forget...it should look nice & crisp in b/w, too, so shaded pieces might not look sharp enough in that instance.

Good work! Keep it up!

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